Digital should be one of the main domains of interest for any modern artist. My approach is to bridge the connection between the real and digital worlds while involving the audience in a new experience.
GR#D
GR#D is an interactive art object with a lighting projection, made for a collaborative exhibition of Russian street artists with Adidas. Its primary metaphor is that a grid can move you forward, confuse you, or stop you completely. The number of opportunities is the same as the number of intersections in the grid.
Art-space DEERUPT, Moscow, Arbat 24, 2018. Exhibition: Adidas, Deerupt. Agency: Louder. Curator: Artem STFNV. Camera: Ivan Volkov. Sound: HMOT.
Through
An interactive installation that lets the viewer look through the walls – to the places where real street art is made, the most famous graffiti spots in Moscow. But as soon as the viewer comes closer to the portal, it closes.
The visibility of street art's accessibility is only visibility. It stays clear to a small circle of people – a very closed world with its own rules.
An interactive projection for the II Biennale of street art "ArtMosSphere", Moscow, Manege, 2016. Idea: Adno. Tech support: Alexander Letcius (Tundra). Sound design: Dza.
Collaborations
Brands came to the same question from the other side: a shopfront for the Adidas ZX Flux sneakers, and a presentation stand for Reebok's Z Pump.
